Question: 01 _­_ 02 __ 03 __ 04 __ 05 __ 06

Question 02

Why is different good?

Joining the crowd can be costly.

Different isn’t always good. After all, you don’t want an unconventional doctor or accountant. But investing is unusual. When too much capital crowds into the same area of the market, the comfortable thing quietly becomes the expensive, risky thing. The best opportunities tend to sit where nobody's looking, because nobody's looking.

Two main reasons that matters. First, price: when prices are high, expectations are high too, and so is the risk of disappointment. Our research across more than 200,000 quarterly observations shows that the cheapest stocks produced positive returns far more often than the most expensive ones. Second, shape of returns: because our portfolios frequently differ from the index and our peers, they can bring diversification—not just another strategy attached to the same bet.

Read the full answer below ↓
Read the full answer below ↓
The comfortable thing quietly becomes the expensive thing.
Good for us. But what about your portfolio?

Investing is an unusual profession. If 90% of doctors or accountants agree on something, there's usually a good reason. But if 90% of investors agree a company has a brilliant future, their beliefs have already influenced the price. And when prices are high, expectations are high. When expectations are high, so is risk (or so is the risk of disappointment).

Popular investments can therefore be wonderful companies and terrible investments at the same time. By the time an idea feels obvious to everyone, everyone is already on board. So, who is left to get excited? The big rewards belong to those who can invest while it is uncomfortable.

Being different can also reveal opportunity. For the better part of the past 20 years, investors have been madly in love with the US market. Stocks outside the US have gotten far less attention. Worse yet, they were written off as obsolete or uninvestable. As a result, there are materially fewer analysts and investors around the world looking at these areas. Less attention means less research, and less understanding of the fundamentals. It means wider gaps between stock prices and the reality of those businesses. But for those who are prepared to do the work, it’s a rich hunting ground for opportunity.

With more than 40 analysts around the globe working across our equity and multi-asset strategies, we never stop looking. We never stop turning over stones, waiting patiently to put capital behind only our highest-conviction ideas. We research hundreds of companies each year and only buy a handful.

And the evidence says that it’s worthwhile being selective. We recently analysed more than 200,000 quarterly data points across 5,000 stocks, stretching back nearly four decades. Buying the cheapest group produced unambiguously positive returns 60% of the time. Buying the most richly valued group managed it just 28% of the time. Cheap stocks don't tend to stay cheap, and expensive stocks don't tend to stay expensive. The crowd pays a premium for comfort, and over time, the premium is the problem.

Orbis Global Balanced as a potential diversifier Correlation between the ten largest funds in the IA Mixed 40-85% sector, and Orbis Global Balanced

Click to learn more

30 Jun 2026 | Source: FE analytics, LSEG Data & Analytics, Orbis. Funds in the Investment Association Mixed Investment 40-85% Shares sector. Correlation of each fund vs each other fund, using five years of monthly net returns to 30 June 2026 in GBP. Net returns for Orbis OIC Global Balanced are for the Standard Class. Orbis Fund share prices fluctuate and are not guaranteed. Returns may decrease or increase as a result of currency fluctuations. When making an investment in the Funds, an investor's capital is at risk. *Fund returns represent the Orbis OEIC Global Balanced fund.

Done well and done consistently, a disciplined focus on valuation produces the asymmetry we prize. We don't need to be right on every stock. We need to be right enough of the time, and to make a lot more when we're right than we lose when we're wrong. And that’s exactly what we’ve done.

Good for us. But what about your portfolio? The beauty of our approach is that we always bring something different to the table. You don’t need another manager who has the same holdings as the index and other managers. We think differently across both our dedicated equity allocation or our multi-asset funds. Because they often differ from the benchmark and our peers, they tend to perform differently too, which may help smooth out overall returns. While we tend to disagree with our peers, that also makes our portfolios play nicely with them.

Blending good active managers with different styles could reduce risk Total returns (in GBP, rebased to 1.0 at 1 Jan 2013)

Click to learn more

31 Dec 2025 | Source: LSEG Datastream, Orbis. Blends assume monthly rebalancing. 1Investment Association Mixed Assets 40-85% Sector, net of fees. 2The largest passive fund in the peer group, net of fees. 3The largest active fund in the peer group, net of fees. This fund has a growth equity style. 4The Orbis Global Balanced Strategy, net of Standard Class fees. Strategy data is for a representative account of the Orbis Global Balanced Strategy which is an asset weighted composite of all Orbis Funds that follow the Global Balanced Strategy. Strategy net returns are calculated by applying the specified fee structure to the Strategy gross returns and do not represent actual net returns experienced by investors in the relevant Funds. The Orbis OEIC Global Balanced Fund available in the UK was launched on 1 January 2014. The value of your investment with Orbis may fluctuate and returns are not guaranteed. Returns may decrease or increase as a result of currency fluctuations. When making an investment with Orbis, an investor’s capital is at risk. Please refer to the respective prospectus or offering document for full information on the risks associated with investing.

Investing is an unusual profession. If 90% of doctors or accountants agree on something, there's usually a good reason. But if 90% of investors agree a company has a brilliant future, their beliefs have already influenced the price. And when prices are high, expectations are high. When expectations are high, so is risk (or so is the risk of disappointment).

Popular investments can therefore be wonderful companies and terrible investments at the same time. By the time an idea feels obvious to everyone, everyone is already on board. So, who is left to get excited? The big rewards belong to those who can invest while it is uncomfortable.

The comfortable thing quietly becomes the expensive thing.

Being different can also reveal opportunity. For the better part of the past 20 years, investors have been madly in love with the US market. Stocks outside the US have gotten far less attention. Worse yet, they were written off as obsolete or uninvestable. As a result, there are materially fewer analysts and investors around the world looking at these areas. Less attention means less research, and less understanding of the fundamentals. It means wider gaps between stock prices and the reality of those businesses. But for those who are prepared to do the work, it’s a rich hunting ground for opportunity.

With more than 40 analysts around the globe working across our equity and multi-asset strategies, we never stop looking. We never stop turning over stones, waiting patiently to put capital behind only our highest-conviction ideas. We research hundreds of companies each year and only buy a handful.

And the evidence says that it’s worthwhile being selective. We recently analysed more than 200,000 quarterly data points across 5,000 stocks, stretching back nearly four decades. Buying the cheapest group produced unambiguously positive returns 60% of the time. Buying the most richly valued group managed it just 28% of the time. Cheap stocks don't tend to stay cheap, and expensive stocks don't tend to stay expensive. The crowd pays a premium for comfort, and over time, the premium is the problem.

Orbis Global Balanced as a potential diversifier Correlation between the ten largest funds in the IA Mixed 40-85% sector, and Orbis Global Balanced

Click to learn more

30 Jun 2026 | Source: FE analytics, LSEG Data & Analytics, Orbis. Funds in the Investment Association Mixed Investment 40-85% Shares sector. Correlation of each fund vs each other fund, using five years of monthly net returns to 30 June 2026 in GBP. Net returns for Orbis OIC Global Balanced are for the Standard Class. Orbis Fund share prices fluctuate and are not guaranteed. Returns may decrease or increase as a result of currency fluctuations. When making an investment in the Funds, an investor's capital is at risk. *Fund returns represent the Orbis OEIC Global Balanced fund.

Done well and done consistently, a disciplined focus on valuation produces the asymmetry we prize. We don't need to be right on every stock. We need to be right enough of the time, and to make a lot more when we're right than we lose when we're wrong. And that’s exactly what we’ve done.

Good for us. But what about your portfolio? The beauty of our approach is that we always bring something different to the table. You don’t need another manager who has the same holdings as the index and other managers. We think differently across both our dedicated equity allocation or our multi-asset funds. Because they often differ from the benchmark and our peers, they tend to perform differently too, which may help smooth out overall returns. While we tend to disagree with our peers, that also makes our portfolios play nicely with them.

Blending good active managers with different styles could reduce risk Total returns (in GBP, rebased to 1.0 at 1 Jan 2013)

Click to learn more

31 Dec 2025 | Source: LSEG Datastream, Orbis. Blends assume monthly rebalancing. 1Investment Association Mixed Assets 40-85% Sector, net of fees. 2The largest passive fund in the peer group, net of fees. 3The largest active fund in the peer group, net of fees. This fund has a growth equity style. 4The Orbis Global Balanced Strategy, net of Standard Class fees. Strategy data is for a representative account of the Orbis Global Balanced Strategy which is an asset weighted composite of all Orbis Funds that follow the Global Balanced Strategy. Strategy net returns are calculated by applying the specified fee structure to the Strategy gross returns and do not represent actual net returns experienced by investors in the relevant Funds. The Orbis OEIC Global Balanced Fund available in the UK was launched on 1 January 2014. The value of your investment with Orbis may fluctuate and returns are not guaranteed. Returns may decrease or increase as a result of currency fluctuations. When making an investment with Orbis, an investor’s capital is at risk. Please refer to the respective prospectus or offering document for full information on the risks associated with investing.

← Previous question: How different is different?
Next question: Why is it so hard to stick with it? →

nisi occaecat

Do non elit. Commodo nisi et quis elit ea.

Subscribe to our newsletter

nisi occaecat

Do non elit. Commodo nisi et quis elit ea.

What we offer

nisi occaecat

Do non elit. Commodo nisi et quis elit ea.

Insights
← Previous question: How different is different?
Next question: Why is it so hard to stick with it? →
Contact us
What we offer
Our insights

Keep exploring our questions

01

How different is different?

→

02

Why is different good?

→

03

Why is it so hard to stick with it?

→

04

What if different means wrong?

→

05

Why should you trust us?

→

06

Would we invest in us?

→
About us
What we offer
Insights
Terms and Conditions
Privacy policy
Modern Slavery Statement
Section 172 Statement
Accessibility

©All rights reserved 2026


Approved for issue in the United Kingdom by Orbis Investments (U.K.) Limited, which is authorised and regulated by the Financial Conduct Authority. Orbis Investments (U.K.) Limited is incorporated in England & Wales under company number 8138002. Registered office address: 28 Dorset Square, London, NW1 6QG.